About 1st Auto

1st Auto is a wholly-owned subsidiary of Wisconsin Reinsurance Corporation formed on September 12, 1991. 1st Auto was created to provide the mutual industry an outlet for personal auto insurance for their policyholder members. 1st Auto has grown to provide other lines of business which include: farm truck, commercial auto, umbrella, and farm/personal liability. We provide products that complement the lines of business offered by agents affiliated with mutuals reinsured by Wisconsin Reinsurance Corporation.

Local Agents

1st Auto believes the local agent is in the best position to provide valuable advise and service to our policyholders. We work exclusively with independent agents because they add value to a relationship that cannot be duplicated through the internet.

Experienced Staff

Our staff has many years of experience in underwriting and claims handling. We are proud of the outstanding customer service that we provide to our policyholders and our agents.

Package Discounts

15% discount on auto insurance when coverage for primary residence/farm is packaged with personal auto and the policy is written by a WRC client mutual.


  • Admitted Assets: $23,275,257
  • Capital and Surplus: $9,896,569
  • A.M. Best Rating: B++

A.M. Best is a rating organization which provides ratings of insurance companies based on their financial condition and operating performance. This rating takes into consideration a company’s financial strength as well as its ability to meet its obligations to policyholders.

Updated May 31, 2019